💋 Own the room with lasting color that works as hard as you do!
UNIVERSAL APPEAL - Fresh scent and formula suitable for all skin types, perfect for every professional woman.
ALL DAY CONFIDENCE - Up to 8 hours of vibrant, head-turning color that won’t fade.
INTENSE PIGMENT POWER - 25% more color impact for lips that demand attention.
COLOR PROTECT TECHNOLOGY - Keeps your shade fresh and flawless throughout your busiest days.
SILKY SMOOTH APPLICATION - Creamy satin finish glides on effortlessly for ultimate comfort.
Rimmel Lasting Finish Lipstick 170 Alarm delivers a rich, creamy satin finish with 25% more pigment impact and up to 8 hours of long-lasting wear. Designed with Color Protect technology, it ensures vibrant, comfortable color all day, suitable for all skin types and professional lifestyles.
Specifications
Manufacturer
Coty
Package dimensions
9.4 x 3.5 x 3.2 centimetres
Package Weight
0.01 Kilograms
Item dimensions L x W x H
20 x 20 x 79 millimetres
Item weight
4 Grams
Brand
Rimmel
Colour
170 Alarm
Format
Stick
Volume
18 Millilitres
Scent
fresh
Skin type
All
Special features
Long-lasting
Speciality
Long lasting
Target audience
Women
Item model number
34002932170
Product Dimensions
2 x 2 x 7.9 cm; 4 g
ASIN
B004M9ML2K
Have a Question? See What Others Asked
does this lipstick pass the kiss test
Hi can you tell me if the colour 077 Asia is a matte finish. Thanks.
Does the Rimmel Asia lipstick come sealed
As my girlfriend love's me wearing lipstick, I want to know if this is kiss proof
Reviews
4.4
All from verified purchases
F**D
Very good lipstick.
My wife likes Rimmel lipaticks and this particular colour is one she prefers, she says it goes on smooth and gives a nice finish and never leaves her lips feeling dry, all in all great value for money, she's very happy with it.
J**M
The perfect lip colour 👄
Back in the 1990 Rimmel had a lipstick called "Spiced Cashmere" which I adored. And this reminds me so much of that colour, it's neither pink, beige or mauve .. but a perfect "between" colour.Great value for money, good quality, no stickiness, no weird taste or unnecessary fragrance, easy to apply. Colour is as described.
M**R
Creamy but not ‘long lasting of 8 hours’
Lovely pigment and very creamy. Love the almost pearlescent peachy colour. Calling it lasting finish with ‘day to night’ 8 hrs wear though I think is misleading because I bought it thinking that it would have some longevity, nowhere near for example Maybelline 24 hr superstay, but even so I hoped it would last a couple of hours without the need to reapply. I matched it with a Maybelline superstay lipliner (again nothing like the longevity of the superstay lipstick) and the lipliner lasts a little longer. If you take a drink there is quite a bit of transference to the cup/glass.If I’d bought a less neutral darker colour for instance I think your lips would look odd without constant reapplying.However you can reapply on the go easily but that’s not the point. If the price was higher for this I’d be more disappointed and it would be 3 stars rather than 4. So it’s a nice lipstick, lovely colour but unfortunately not ‘long lasting’ as it claims and certainly nowhere near 8 hours.
S**E
Good colour
The lipstick is a lovely colour,it feels nice on your lips and isn't drying. It stays on fairly well . I would buy it again.
N**
Lovely lipstick
Fantastic shade of lipstick
A**.
Nice lipstick just horrid packaging 🙄
Why on earth does a label have to be so hard to get off.What I did manage to get off so that I could actually get into said lipstick has left a horrible sticky residue which makes the lipstick horrible to hold and it will no doubt get covered in bits in my make up bag.I get you need to put a seal on things for hygiene reasons but please make one that just peels off alot easier and cleaner… really like the lipstick just hate using it with a sticky messy holder… sorry, rant over 🙄
P**W
Rimmel Lasting Finish Lipstick.
This was purchased for my daughter for Christmas. She particularly liked the colour and how it lasts on the lips for at least 8 hours. It is very good when you are eating and even having a drink, none of the lipstick wears off the lips on to your cup or mug.
E**Y
Lipstick
Love the colour.Item received a day late.
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Meera L.
Smooth transaction and product arrived in perfect condition.
3 weeks ago
Fatima A.
Best international shipping I've ever tried. Worth every penny!
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And this reminds me so much of that colour, it's neither pink, beige or mauve .. but a perfect \"between\" colour.Great value for money, good quality, no stickiness, no weird taste or unnecessary fragrance, easy to apply. Colour is as described."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"M***R"},"datePublished":"6 March 2025","name":"Creamy but not ‘long lasting of 8 hours’","reviewBody":"Lovely pigment and very creamy. Love the almost pearlescent peachy colour. Calling it lasting finish with ‘day to night’ 8 hrs wear though I think is misleading because I bought it thinking that it would have some longevity, nowhere near for example Maybelline 24 hr superstay, but even so I hoped it would last a couple of hours without the need to reapply. I matched it with a Maybelline superstay lipliner (again nothing like the longevity of the superstay lipstick) and the lipliner lasts a little longer. If you take a drink there is quite a bit of transference to the cup/glass.If I’d bought a less neutral darker colour for instance I think your lips would look odd without constant reapplying.However you can reapply on the go easily but that’s not the point. If the price was higher for this I’d be more disappointed and it would be 3 stars rather than 4. So it’s a nice lipstick, lovely colour but unfortunately not ‘long lasting’ as it claims and certainly nowhere near 8 hours."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"S***E"},"datePublished":"15 May 2025","name":"Good colour","reviewBody":"The lipstick is a lovely colour,it feels nice on your lips and isn't drying. It stays on fairly well . I would buy it again."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"N*** "},"datePublished":"21 April 2025","name":"Lovely lipstick","reviewBody":"Fantastic shade of lipstick"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"A***."},"datePublished":"13 March 2025","name":"Nice lipstick just horrid packaging 🙄","reviewBody":"Why on earth does a label have to be so hard to get off.What I did manage to get off so that I could actually get into said lipstick has left a horrible sticky residue which makes the lipstick horrible to hold and it will no doubt get covered in bits in my make up bag.I get you need to put a seal on things for hygiene reasons but please make one that just peels off alot easier and cleaner… really like the lipstick just hate using it with a sticky messy holder… sorry, rant over 🙄"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"P***W"},"datePublished":"1 February 2025","name":"Rimmel Lasting Finish Lipstick.","reviewBody":"This was purchased for my daughter for Christmas. She particularly liked the colour and how it lasts on the lips for at least 8 hours. It is very good when you are eating and even having a drink, none of the lipstick wears off the lips on to your cup or mug."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***Y"},"datePublished":"13 May 2025","name":"Lipstick","reviewBody":"Love the colour.Item received a day late."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":4.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"does this lipstick pass the kiss test","acceptedAnswer":{"@type":"Answer","text":"It's not a long lasting lipstick I just use for every day you have to keep 're applying \nIdeal with face make up or with naked face"}},{"@type":"Question","name":"Hi can you tell me if the colour 077 Asia is a matte finish. Thanks.","acceptedAnswer":{"@type":"Answer","text":"It isn’t exactly Matt, but it isn’t shiny either. When I wear it I use a clear gloss stick over the top. That gives it a moist looking finish that isn’t too glossy. (lipgloss stick is by MaxFactor).\nI bought Asia because disappointingly my favourite Benefit lipstick has been discontinued. This looked like a similar shade."}},{"@type":"Question","name":"Does the Rimmel Asia lipstick come sealed","acceptedAnswer":{"@type":"Answer","text":"I have ordered this lipstick a couple of times & the last time it arrived it wasn't sealed !"}},{"@type":"Question","name":"As my girlfriend love's me wearing lipstick, I want to know if this is kiss proof","acceptedAnswer":{"@type":"Answer","text":"No"}}]}]}
